If the Market is so HOT,

why do I need a REALTOR?

The answer may surprise you! These are not the same old reasons you hear over and over again!

If you are thinking of selling your home in 2021, it’s time to seriously consider moving up your timeline to take advantage of the red-hot real estate market. Everyone seems to know that the market is super active right now, but what they don’t realize that along with the fast pace comes other problems. Having a REALTOR guide you will help tremendously.

Inventory is extremely low and buyer demand is very high.  Emotions are high, and sellers are being swamped with showings and offers in numbers previously unimaginable. Handing the volume of showings, navigating the stress of bully offers, and multiple offers that all seem too good to be true, your REALTOR is more valuable than ever before.

We sorted through some key points to consider when choosing to sell right now and why choosing to sell with a REALTOR will be the best decision for the market conditions we are experiencing right now.

Safety- Virtual Options and Safe In-person Showings

There is a pandemic still going on!  Working with a skilled REALTOR will help you navigate this. REALTORS have safety precautions in place, along with virtual options. The pandemic has not stopped the market however it has changed how we do business. Learn about our safety precautions here.  Learn about our Virtual options here.

Pricing your property

A skilled REALTOR will prepare a Current Market Analysis for you, and then review that CMA with you so you both together will decide on what is a reasonable marketing price range. Today’s market is fast paced, and, in some areas, homes are selling with multiple offers well over asking. The market is changing fast and a skilled REALTOR will sift through these one-off high-end sales and price your home so that on the open market you achieve the greatest amount of action – even multiple offers. This type of activity will not come in on an overpriced home. You may think you know what your home is worth, but your Realtor will be able to show you why based on comparable sales.

Your Realtor will advise you on how to price your home to achieve your specific goal. It may be the highest price, or it may be to sell by a specific date, or it may be to sell as quickly as possible. 

Market Timing

The balance between taking advantage of the low inventory and high buyer demand and just getting your home on the market or to wait and spruce things up a bit prior to listing

Your Realtor will be able to advise you the best time to put your home on the market. They are watching the market conditions for different areas, reviewing the factors that are affecting sales in your area. Know the market conditions means homes sell faster and never risk sitting on the market for a long time which causes concern for buyers.

Your REALTOR will help you prepare your home for sale or may suggest that you re-think of the pre-sale repairs and renos you were planning and just get your home on the market as fast as possible. Your REALTOR will know exactly what to do. If you want to take advantage of the current lack of inventory and strong Buyer demand, don’t spend a month renovating. Building material costs are at an all-time high and labour is in high demand. Your REALTOR will help you decide what to do, if anything, or just get it on the market.

You may love your brown walls, carpeting and doll collection, but your Realtor may suggest a few things to guarantee that your taste does not prevent or limit showings on your home. They may suggest a stager however is most instances a few simple steps will guarantee your home shines for photos and showings.  You can download a copy of our FREE Guide How to Get your Home Ready For Sale which will give you super simple ideas to get started and won’t take months to complete. Decluttering and cleaning is still the best bet!

 
Marketing Plan- Hire an experienced REALTOR with a strong support team

When you list your home, your REALTOR will review their marketing plan and will advise where and how to market home to achieve the best outcome for the sellers. The MLS system along with the DDF(the data distribution by CREA) and Realtor.ca will guarantee to get the best exposure for the property. Single property sites, virtual tours, YouTube Videos and the offering of Virtual Open Houses will guarantee that anyone looking for a home in your price range will see the home. The more exposure the more buyers. A good REALTOR will oversee all the tiniest of details, from the quality of the photos, to co-ordinating showings and providing timely feedback so that you the seller are completed advised in real time what is happening.

Multiple Offers and Negotiating the Sale

A skilled Realtor will help a seller sift through offers and based on experience will help the seller to decide on the best offer to accept. Realtors can orchestrate the timing of offers and back up offers so the seller achieves the best possible outcome. Emotions are high, bully offers are fierce, and multiple offers are sometimes overwhelming and too good to be true. Your REALTOR will help  navigate you through all this, reviewing key points, omissions, contingencies and timing so find the best outcome to suite your needs.

The Paperwork and Follow Up

A great REALTOR will have a support team behind them so that every detail is explained and coordinated for you so that you never have to say I didn’t know! Lawyers, banks, appraisal companies, home inspectors all rely on the paperwork provided by your REALTOR. Your REALTOR will use all the proper forms, disclosures and know what documentation is needed to facilitate the sale thus avoiding any mistakes or omissions that could end up costing you time and money.

Up to and following the closing of the property should be smooth and well-coordinated so that you can look back and say Wow that was well done! 

The market is super-hot right now. Hiring a skilled REALTOR to help you with the timing, pricing marketing and paperwork will guarantee a successful sale. The time to get started in this market is…. RIGHT NOW!