Am I Priced to Sell?
Be realistic about the price.
Although the price is set by you, the seller, the value of the home is determined by the buyer. Don't allow your enthusiasm to affect your judgment and lead to overpricing - a mistake you can't afford to make.
Attracting buyers is the name of the game. As a seller, you have two goals.
To get the most money possible.
To sell as quickly as you can.
Below are more factors to consider that will help you sell your home.
WHAT AFFECTS YOUR ASKING PRICE?
Urgency. How quickly must you sell?
Competition. Are there just a few or many homes available in your price category and area?
Available Financing. Does your home come with an assumable loan that is below today's rate? What are the current home loan interest rates? What financing alternatives are available for your home and area?
Competitive Market Analysis. Do you know what similar homes in the area sold for within the last six months?
Expenses. What are your selling costs?
WHAT DOESN'T AFFECT YOUR ASKING PRICE?
Original Cost. Your price is determined by today's market.
Investment in Improvements. Potential buyers will evaluate you home (i.e. wallpaper and carpet) and may include the costs to remove or replace in their offer.
The Cost to Build Your Home Today. A replacement value is determined for insurance purposes only.
Personal Attachment. Prudent buyers purchase based on their emotions, not yours.
Neighbour's Claims. Don't listen to what your neighbors tell you is the fair market value for your home. Other homes in your neighborhood may not be as similar as you think. Also the terms accepted by both the buyer and seller greatly affect the sale price.
WHAT HAPPENS TO AN OVERPRICED HOUSE?
You'll Help Sell the Competition
The "correctly priced" homes look even better if yours is overpriced. Most buyers are competitive shoppers.
Your Home Will Stay on the Market a Long Time
Did you know that 80% of your potential buyers will see your house in the first four to six weeks? If you don't sell them then, it takes approximately three months to replace them with an equal number of newcomers.
You'll Lose Market Interest and Qualified Buyers
Serious buyers use the value, quality and price of similar properties as deciding factors.
You (The Seller) Would Lose Money
You may have to make extra mortgage payments as well as incur taxes, insurance and unplanned maintenance costs.
You (The Seller) May Have to Accept Less Money
Studies show that the longer a house is on the market, the greater the discount off the list price. Often a seller will accept less than fair market value in order to sell because of an approaching deadline.
There is the Potential for Appraisal Problems
The appraiser from your buyer's lending institution must agree that the home is worth the asking price. If the appraiser believes the price is inflated, the loan may not be approved.
Our Pricing Strategy
The right price for your property is not determined by any agent or seller - it's determined by current market conditions. We market your property correctly so that your listing sells when you want and for the price you deserve.
With Innovation and Creativity...
We Make Your Listing Shine
Today's home buyers are armed with more information than ever. They tell their agents which homes they want to see - and they've already rejected listings with too few, or poor quality photos. It is absolutely vital that your online listing has high-impact photos to make a lasting first impression and create a desire to see more.
We Reach Buyers Everywhere
We target our marketing strategy and resources to match where buyers are finding homes right now. The more places your property is marketed, the more buyers see your property, the faster it sells, period. We will market your listing with high-converting content in multiple places, including our website, home search portals, search engines, and social media sites.
We will create a beautiful brochure both printed and interactive on-line
We create feature sheets for your property
We create a You Tube Video
We create a Single Property Website
We create a Virtual Tour
All these marketing pieces are set up to attract buyers to your home with calls to action to make it easy for buyers to get in touch with Assist 2 Sell so we can show them the property.
When you meet with us, we'll get to know you to understand your selling goals, and explain the selling process so you know what to expect. We will come prepared with comparable property data to show you how much to list the property for and how long it should take to sell.
Put our experienced team to work.
We can help guide you when you need answers fast!
As you can see, there are a multitude of factors that determine the asking price of your home. Finding this price yourself can be a long and difficult task. That is why thousands of satisfied homeowners like yourself turn to a professional, experienced agent. An experienced agent has the tools necessary to compute the fair market value of your house quickly and accurately while allowing for personal considerations (such as the date by which you must sell). We can also confidently answer your questions about listing, pricing and showing. With over 38 years of selling real estate, Michael Doyle and the Assist 2 Sell team have all the skills and experience you can rely on when selling your home.
Get Started Today
OUR GOALS ARE THE SAME AS YOURS
To get the most money possible
To sell your home as quickly as you can.
To make selling your home a pleasant and profitable experience for you.
